It's not hype, it's Heyday.

Design driven sneakers for the freshest in fitness

Our Story

Our Story Image

Chief Everything Officer and footwear designer Darin Hager couldn’t find the sneaker style he craved at retail and his forward thinking designs were hindered by the corporate footwear brands he designed for day in and day out for 10 years. In 2007 he set out on his own to do what few other footwear designers had achieved; create his own sneaker brand, on his terms and by himself. Today, Heyday Footwear is the design driven and independent sneaker brand for the freshest body builders, hip hop dancers and tastemakers world wide.

Heyday is available only at and not in stores. We cut out the middle man (the stores), so we (the brand) can bring our amazing, premium fitness sneakers directly to you (the customer) at an amazing (not premium) price. People want what nobody else has, and with production limited to just 100-200 pairs per style, you're guaranteed to be part an exclusive family.

Heyday Footwear's focus has always been on building an amazing and strong independent brand, supported by passionate customers who truly LOVE what our designs and all the hustle that goes along with it. The amazing customer service and personal connection that Darin provides as the owner, whether in person, by phone, or online are as much a feature of the brand as his refreshingly designed footwear.

Oh, one more thing; The Heyday logo was inspired by the shape of his head. How's that for personal?!

The Heyday Footwear Team:

Darin Hager - Chief Everything Officer  
Owner, founder, and designer @HeydayFootwear

Ian "McLovin" Wang - Development Director
Works with our factories and loves the smell of suede

Danny Bonenfant - Brand Ambassador Director
NPC nationally qualified bodybuilder, CPT and prep coach. 
Tats, muscles and Heyday 24-7 @HowMuchPain

Kyle "Juice Box Dragon" Dalton
Intern and oracle for video games and comics @JuiceBoxDragon5



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